Leena Minifie
Producer, Digital Strategist, Indigenous Media, ex-journalist, Stories First
current events; history; BIPOC films, tv and media; BIPOC marketing/digital strategy; digital technology; digital communications; social media; social justice; film and interactive media; Indigenous land protection; First Nations communications; storytelling
Media
#4 The Politics Of Genocide: Kamloops FalloutRadio/Podcast
URL: https://www.canadaland.com/podcast/4-the-politics-of-genocide-kamloops-fallout/
Radio Free KryptonRadio/Podcast
URL: https://www.facebook.com/watch/?v=509576639597266
Leena Minifie explains her reason for curating "When Raven Became Spider," an exhibit featuring a fusion of Indigenous and superhero #comics art.
Canada: Crime and Restorative Justice
World Policy Journal / Duke University Press, June 20, 2017Print
To vote or not: the issue facing Indigenous people
Ricochet, October 19, 2015Online
URL: https://ricochet.media/en/681/to-vote-or-not-the-issue-facing-indigenous-people
Allegations of rights abuses at Standing Rock draw international attention
Ricochet, October 16, 2016Online
‘The world should have stopped’: An Indigenous woman responds to Canada’s admission of genocide
Whose land are you on? Text to find out: Canadian organization Native Land Digital works to spread awareness about Indigenous people through open-source map technology.
Verizon, January 12, 2021Online
URL: https://www.verizon.com/about/news/whose-land-text-find-out
‘The world should have stopped’: An Indigenous woman responds to Canada’s admission of genocide
‘Native Land’ Map Helps You Recognize Which Indigenous Territory You Live On
Heroic fusion: Pop culture meets Indigenous tradition in When Raven Became Spider
Biography
Leena Minifie is a Gitxaala (Tsimshian) and British digital strategist, impact and media producer based in the unceded Coast Salish Territories of Vancouver. The owner and founder of Stories First Productions, Minifie also studied Indigenous Studies and Interactive New Media at The Institute of American Indian Arts in New Mexico. Minifie's experience includes media projects such as television series, feature length documentaries, webinars, radio broadcast, culture retention projects, and news site content. She has worked as a journalist for agencies such as CBC Radio One, CTV, Native American Calling (US), and APTN National News, and was also a co-founder of Ricochet Media. She has lengthy experience in film and television, but her primary focus is online digital campaigns and strategy for social good.
In 2019, Minifie returned to Vancouver to work with Screen Siren Pictures for the film campaign of ‘Indian Horse’, implementing strategies for theatrical release in Canada and the USA. Through her work and on a limited budget, she brought the film to rural North American audiences, where it successfully broke the $2 million mark in box office sales.
Minifie is currently a fellow with the Banff SPARK Accelerator for Women in the business of media program, and the inaugural Bell Reelworld Producer’s Program. Notably, she was the only First Nations woman to participate in the Aspen Institute and the U.S. Embassy’s Edward R. Murrow Journalism Program in Washington, DC.