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WHAT WE DO

Informed Opinions, a project of Media Action, trains and supports experts in making their ideas and knowledge more accessible to print, broadcast and online information media. 



Our goals are to bridge the gender gap in public commentary and enhance the quality of public discourse by expanding the diversity of perspectives that inform Canada’s policies and priorities in all realms -- from finance, health and education to technology, business and the environment. 

We partner with universities, think tanks, corporate and community organizations, and members of the news media and blogosphere who depend on timely access to reliable sources and informed opinions. 

We deliver provocative and informative keynote presentations, dynamic and practical workshops, ongoing editing support, and strategic advice. In the process, we build women's leadership capacity.

And in order to make it easier for journalists to expand their sources beyond the usual suspects, we're building a growing database of women experts willing to share their insights and analyses on critical issues facing communities and the world at large.

WHO WE ARE

Media Action

…the host of Informed Opinions, promotes gender equity through media analysis and action. Formerly known as MediaWatch, the organization envisions a media environment that respects and reflects people in all their diversity, celebrates their capacity and contribution, and nurtures rather than erodes their opportunities and self-esteem. Media Action aims to: improve women’s capacity to express their perspectives through the media; engage consumers in constructive dialogue with media producers about their desire to see more realistic and inspiring portrayals of women and girls; and build partnerships with diverse women’s organizations, educators and media producers in aid of the above.

Shari Graydon

...is the Catalyst of Informed Opinions and an award-winning author and educator with 20 years of experience on both sides of the media microphone. A former newspaper columnist, TV producer and commentator for CBC radio and TV, she also served as press secretary to a provincial premier, and as president of MediaWatch. In this capacity she delivered hundreds of interviews and published or broadcast dozens of guest commentaries. Shari has also taught communications, media relations and presentation skills at Simon Fraser University, and delivered communications training to public and private sector organizations in Vancouver, Toronto and Ottawa. She has published two best-selling media literacy books for youth, received the Governor General's Award in Commemoration of the Persons' Case in2007, and was named one of Canada's Top 100 Most Powerful Women by WXN the same year. Her newest book,  I Feel Great About My Hands - And Other Unexpected Joys of Agingis a lively collection of reflections by 41 women about the benefits of maturity.  (Reviews, contributors and excerpts profiled here.)

Claire Bellefeuille

...is the Executive Director of Informed Opinions. She holds a Bachelor of Commerce degree from the University of Ottawa's Telfer School of Management, and has a career background in non-profit communications and fundraising. She made herself indispensable as a volunteer while on maternity leave, and since joining the project full time, has assumed steadily increasing responsibilities for the management and administration of all aspects of Informed Opinions.