Journalists seeking expert sources tell us that qualified women decline interview requests much more often than men, believing that they have to be the most qualified person to offer context and analysis on a particular issue. In contrast, accepting that they’ve been contacted because they have expertise, male sources are generally more willing to add what value they can to the journalist’s story.
Proven training supports female experts
Informed Opinions is building women’s leadership capacity, equipping experts in a wide range of fields and disciplines with tools and strategies to better share their knowledge. Our full- and half-day sessions are supplemented with comprehensive resource materials and online profile and support. Participants emerge with an enhanced ability to convey authority and draw attention to important issues, which is reflected in the growing number of published op eds by workshop graduates.
Hundreds of women who’ve attended Writing Compelling Commentary sessions in BC, Nova Scotia and Ontario have rated their experience very highly:
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